Monthly Archives: September 2009

Bluetooth push advert

At the bus stop opposite Ion, waiting for the bus to bring me home, I noticed an advertising billboard promoting a certain skin whitening product with a bluetooth icon at the top, with a message telling me to switch on my bluetooth to receive a special offer.

Out of curiosity, I switched on the bluetooth radio on my phone and within seconds received 2 messages from that billboard. A picture which I can show the cashier to get a free gift with my next purchase, and a video evangelising the benefits of the skin whitening product.

It is a busy bus stop, one of those selected to trial the new service that forecasts when the next bus would arrive. Thousands of passengers would have passed by this stop on the bus of on foot. When a bus stops at this stop to pick up passengers, if it had a few passengers who had their bluetooth switched on, would they be within range of the advertisement and find the messages pushed to them? They might not otherwise have noticed the advertisement at the bus stop if it had not found its way onto their phones. It’s an interesting way to increase the reach of the ad.

Now my bluetooth is usually switched off to conserve the battery life on my devices, but maybe I should start switching on my bluetooth for a few days to see if such push technologies are more widespread than I thought.

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