Click on their advertisements and 100% of their income goes to buying and delivering books to children in need.
How does the site work?
When you click on the “Click Here to Give – it’s FREE” button, your click is counted by our servers and you move to the Thank You page, where you will see small ads for our site sponsors. There is no charge to you; children’s books are fully paid for by these sponsors.
100% of sponsor advertising fees goes to our charitable partners.
Every click on the “Click Here to Give – it’s FREE” button results in funding raised for First Book and Room to Read. The more people who click, the more books are provided.
Or click on their FAQ if you are a skeptic like me. Or read about its parent company at Wikipedia. Sure, some fat executive is probably making tons of money from this, but maybe some less privileged kid is being helped in some way. It can’t be worse than the NKF scandal, and even then a lot of good came out of it. The money to pay the said fat executive is not even coming from those who click. So go ahead and click once a day.