Sometimes it is convenient to associate one thing with another to achieve your objective. For example, something that brings good feelings can be associated with something that you are trying to sell. The good thing you are associating with it has very little to do with what you are selling, but the advertiser knows that associating them together helps nudge the potential buyer into opening his wallet. And as the saying goes, a fool and his money are soon parted.

KFC is known for deep fried chicken that is delicious, but terribly oily and fattening. Oily and fattening are 2 words that will never appear in KFC’s advertisement, for they will only remind diners of what is bad about them. Instead, you will find other words such as delicious, finger-licking good and great taste. That is still ok, at least they are being truthful and attracting the customer with direct attributes of their product. But when they start mentioning that one of the secrets to a healthy lifestyle is to use fresh food in their ingredients, it seems that they are stretching it quite a bit.

Healthy lifestyle is one of the phrases I would not normally associate with fast food. When I eat fast food, I know that I am committing slow suicide, but I do it willingly and happily. They have found a way to overcome this stigma by linking their fried food to the freshness of the ingredients. How much of the nutrients in chicken will degrade in slightly less fresh chicken, I wonder. I only know that this is a more important issue in fresh vegetables and fruits, which are painfully lacking in a typical KFC meal. The only issues I know regarding fresh meat is taste, not nutrients. It takes a leap of imagination and creativity to link healthy lifestyle with KFC. Must have been one long brainstorming session.

Are there any who dig in happily thinking of the benefits to health that they are reaping from their deep fried fresh chicken?


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